Interview Guide Template

Objective

[What you want to learn]

Participant Profile

• Role or segment: [Who you are speaking with]
• Experience level: [Novice/intermediate/expert]
• Context: [Relevant background]

Session Details

• Duration: [Minutes]
• Moderator: [Name]
• Note taker: [Name]
• Recording: [Yes/No]

Opening (5 min)

• Thank you and introduction
• Purpose of the session
• Consent to record
• Explain think-aloud if used

Warm-Up Questions (5-10 min)

1. Can you tell me about your role and responsibilities?
2. What does a typical day look like for you?

Core Questions (20-30 min)

1. Walk me through how you [task or workflow].
2. What is the hardest part of that process?
3. What do you do when something goes wrong?
4. Which tools do you use today? Why?
5. What would an ideal solution look like?

Deep Dive (5-10 min)

• Tell me about a recent time when [scenario].
• What made that experience difficult or successful?

Wrap-Up (5 min)

• Is there anything we did not cover that you think is important?
• Who else should we talk to?
• Thank you and next steps

Notes

• Key quotes:
  • "[Quote 1]"
  • "[Quote 2]"
• Observations:
  • [Observation 1]
  • [Observation 2]