Journey Map Template

Journey Overview

Persona: [Persona name] Scenario: [Situation or task] Goal: [User goal] Scope: [Start and end points]

Journey Stages

Stage	User Actions	Thoughts	Emotions	Pain Points	Opportunities
[Stage 1]	[What the user does]	[What they think]	[How they feel]	[Friction or risk]	[Idea or need]
[Stage 2]	[What the user does]	[What they think]	[How they feel]	[Friction or risk]	[Idea or need]
[Stage 3]	[What the user does]	[What they think]	[How they feel]	[Friction or risk]	[Idea or need]

Key Moments

• Moment of truth: [Critical step]
• Breakdown risk: [Where failure is likely]
• Delight opportunity: [Where value can surprise]

Metrics to Track

• Task completion rate: [Target]
• Time on task: [Target]
• Error rate: [Target]

Evidence and Sources

• Interviews: [Count or IDs]
• Observations: [Notes]
• Analytics or survey data: [Links]

Open Questions

• [Question 1]
• [Question 2]