Persona Template

Persona Overview

Name: [Persona name] Role/Title: [Role or job title] Segment: [Primary/secondary segment] Quote: "[A short quote that captures their perspective]"

Demographics

• Age: [Range]
• Location: [Region]
• Context: [Relevant background]
• Experience level: [Novice/intermediate/expert]

Goals and Motivations

Primary Goals:

• [Goal 1]
• [Goal 2]

Motivations:

• [Motivation 1]
• [Motivation 2]

Pain Points and Frustrations

• [Pain point 1]
• [Pain point 2]
• [Pain point 3]

Behaviors and Habits

• [Behavior 1]
• [Behavior 2]
• [Behavior 3]

Environment and Constraints

• Tools and systems used: [Tools]
• Time constraints: [Constraints]
• Accessibility needs: [Needs]

Needs from the Product

Must Have:

• [Need 1]

Important:

• [Need 2]

Nice to Have:

• [Need 3]

Evidence and Sources

• Interviews: [Count or IDs]
• Observations: [Notes]
• Analytics or survey data: [Links]

Open Questions

• [Question 1]
• [Question 2]